iHus are the UK’s leading specialists in the fast grow industry of the design and build of Granny Annexes. We have, and still, work with iHus very closely and our relationship stretches back many years.
iHus are the UK’s leading specialists in the fast grow industry of the design and build of Granny Annexes. The Doncaster-based company has been at the forefront of this industry’s growth for the past decade and is constantly developing itself to keep up with new demand.
Our team at Castle Creativity have been working with iHus for over 5 years now and has helped their growth into the market leading provider they are today.Â
We have delivered a wide range of design and marketing services for iHus to ensure they reach their target audience in the most effective way including Web Design, Graphic Design, Digital Marketing, Media, Automation/CRM (Customer Relationship Management) and Print. We continue to work with iHus to this day and witness firsthand the outcome their new exposure brings.
There have been a number of iterations of the iHus website since our team got involved with the company, continuously improving adaptions based on previous lessons learned and changes within the iHus brand itself. With the new marketing strategies in place, we considered the expected increase in visits to the website and made relevant adaptions to ensure the website could effectively manage in terms of information gathering and interactions in order to support lead generation.
The Castle team have helped us in two significant ways. Firstly, our inbound leads have more than tripled — with no increased marketing spend. Secondly, by integrating our CRM, website, email marketing and social media, they’ve automated so many processes that we no longer needed to recruit a marketing administrator.
From marketing brochures to van wraps, we have provided support on a variety of design tasks during our time with iHus in order to support their marketing strategy.Â
Our team were able to create numerous graphics and designs to perfectly compliment iHus’ new branding and ensure its exposure was present across all areas and platforms.
We worked, seamlessly, with the iHus team to help streamline the sales process with collateral for every situation.
We took the time to understand the wider Annexe market and this helped us make more informed marketing decisions.
We worked hard to build trust by continually working hard, being flexible and taking pride in all we do.
Helping iHus grow, helped us grow too. A match made in heaven.
From Google Ads, LinkedIn Ads, Facebook Ads and more, we have helped iHus increase its exposure across all Social Media platforms, continually ensuring a constant stream of leads generated for their sales team to follow up on, helping iHus grow into the success it is today. With our expert knowledge, we’re able to ensure our digital marketing is fully individualised to each different social media platform to best engage the main audience of this platform.
As part of iHus growth strategy to develop sales collateral for salesman and its wider campaign ‘OpenHus’, we have produced a vast number of videos and media including video tours of completed Granny Annexes and customer reviews filmed within their own Annexe. Our most recent customer review videos were filmed with and interviewed by iHus new brand ambassador Tony Blackburn.
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